Comments on: IRISH NEWSPAPER ADVERTISING REVENUE, 1984-2010 http://dublinopinion.com/2011/04/05/irish-newspaper-advertising-revenue-1984-2010/ It's a group blog. What more do you need to know? Thu, 24 May 2012 17:32:50 +0000 http://wordpress.org/?v=2.2.1 By: Pidge http://dublinopinion.com/2011/04/05/irish-newspaper-advertising-revenue-1984-2010/#comment-76736 Pidge Tue, 05 Apr 2011 15:40:44 +0000 http://dublinopinion.com/2011/04/05/irish-newspaper-advertising-revenue-1984-2010/#comment-76736 While newspapers were certainly over-reliant on property advertising, property prices tend to be a good indicator of economic growth. Rising growth, rising prices. Plummeting economy, plummeting prices. I'd say if you put GDP shifts on a graph with advertising shifts, you'd find a pretty similar result. If there was some way to control for overall economic growth, and separate out house prices, you could have some interesting conclusions. While newspapers were certainly over-reliant on property advertising, property prices tend to be a good indicator of economic growth. Rising growth, rising prices. Plummeting economy, plummeting prices. I’d say if you put GDP shifts on a graph with advertising shifts, you’d find a pretty similar result.

If there was some way to control for overall economic growth, and separate out house prices, you could have some interesting conclusions.

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